MRMA Tours Phillips Printing

MRMA Tours Phillips Printing

September 2011

On Thursday September 8^th, 2011 MRMA toured Phillips Printing in Ocala, Fl. Phillips Printing (owned by Jody Phillips) is a commercial print and design provider specializing in offset and digital, multi and full color printing. They help companies, organizations and institutions enhance their community image and increase sales, by incorporating Eco–Friendly “Green” Printing Practices along with Integrated Marketing Tactics and Social Media Strategies. They provide our clients with the highest level of quality and service, while continuing to incorporate systems and strategies that lessen their impact on the environment. – Chemical Free CTP Workflow – Chemical Free Processless Plates – Vegetable Based Inks – Recycled and Sustainable Forestry Paperstocks – State of the Art, Energy Efficient Technology – Recycled Waste Paper – Recycled Waste Ink and Toner – Greenworks Certified.

David Howard with Brick City Interactive presented “Six Tips for Engaging Customers with Social Media”. Brick City Interactive is a full service website development, online marketing, animation, video production and marketing consulting firm.

During his presentation, David gave us six tips one could employ to start a successful social media campaign. These steps include:

1) Create six-month content plan or editorial calendar.

2) Double conversions with a custom Facebook landing page.

3) Listen more effectively with Google Alerts.

4) Use photos to build engagement.

5) Simplify your communication channels.

6) Use analytics tools to measure your response.

With social media, we are always “running after the tiger’s tail’” says David, “but they can be effective tools for your business.”

David Howard promotes a cooking competition benefiting the Shriners Childrens Hospitals. The next event will take place on October 2, 2011 at the Ocala Hilton. For more information, visit their website at www.culinarycombat.com or call 352-427-7400.

Brick City Interactive is the developer of MRMA’s new website so please check it out at www.MRMA.net.

Below are some pictures of September’s event!